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Literature

Market Research  

Market Research in Practice. A Guide to the Basics

Paul Hague, Nick Hague, Carol-Ann Morgan

Date of publication: 2004
Publisher: Kogan Page
ISBN: 0749441801

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Books and literature

Customer Satisfaction

Improving Your Measurement of Customer Satisfaction

Terry G. Vavra

Erscheinungsdatum: 1997, Verlag: Society of Automotive Engineers (SAE), ISBN: 0873894057

Data Analysis with SPSS

Ready, Set, Go: A Student Guide to SPSS 13.0 and 14.0 for Windows

Thomas W. Pavkov, Kent A. Pierce

Erscheinungsdatum: 2006, Verlag: McGraw Hill Higher Education, ISBN: 0073126659

Marketing Research

The Handbook of Online Marketing Research

Joshua Grossnickle, Oliver Raskin

Erscheinungsdatum: 2001, Verlag: McGraw-Hill Education, ISBN: 0071361146

  Further book recommendations